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It's more than a game - the world cup and shares

With the FIFA World Cup just days away, this week I focus today on how tipster and broker sentiment towards sports betting firms changes during major international football tournaments. Be it online or on the high-street, gambling firms will be set for an influx of sports betting activity in the coming days as the public place their bets on the outcome of the upcoming World Cup. The UK public wagered a predicted £500 million during the last European Championships in 2016. So, how does tipster and broker outlook change during major tournaments, and more specifically, does the performance of the home nations affect both sentiment and sector returns?